In 2015, the International Telecommunication Union estimated about 3.2 billion people, or almost half of the world’s population, would be online by the end of the year.
Hence we can see how much people are dependent over the internet for their daily activities.
And keeping this in mind, we come to the future scope of Digital Marketing in India.
Digital marketing refers to the marketing tactics used online to market a company’s products using search engines, email marketing, online websites etc., to reach out to their potential customer. Brands used to get promoted earlier as well, but the scope of growth and extension was not present. They could influence only a small part of the audience unlike in digital marketing, where marketers are able to reach a global platform all at once.
One of the most frequently asked questions is – What Makes Digital Marketing such an important topic for students to study?
- Companies are keen on data collection
- Social Media is one of the most actively growing platforms on the Internet
- Eye-attracting websites needed
- Mobiles are a 24×7 marketing tool
- Bringing in new ideas and innovations
SCOPE-
With a worth of $68 billion, Digital Marketing industry is growing at an alarming 40% growth rate! With the increase in the number of internet users and e-commerce buyers, the job profiles for digital marketers have been on the rise and will continue to be so. Today. 40% of businesses use digital marketing strategies and it has been predicted that in the coming years, almost 90% of the businesses will try completely digital!
COURSES AND CAREER PROSPECTS-
Breaking the myths, Digital Marketing is so much more than just SEO or SMM. Today, new fields and courses of digital marketing have come up such as Google Ads, Web Analytics, SEO, Social Media Marketing, Email Marketing, Affiliate Marketing etc.
In order to be a successful digital marketer, you have to be at the top of your game. The career prospects for digital marketing are really bright and challenging, making it all the more interesting. The following are a few
job profiles, depending on your skills –
- BRAND MANAGER
This person is responsible for managing the brand, creating awareness about the company’s brand and promoting it on social media platforms. They also have to plan, develop and execute the strategies to increase the value of the company’s product to the public. - SEO ANALYST
This person is responsible for the company’s website to come on the most high ranked websites using search engine optimization, so that it provides better and promising visibility to their potential customers. - PAID SEARCH ANALYST
This person is responsible for management of PPC accounts on Yahoo, Google AdWords, Bing etc. - SOCIAL MEDIA EXECUTIVE
This person is responsible for managing the social media profiles of the company, and conducts online campaigns to attract potential clients. - ACCOUNT MANAGERS
Includes upsetting and cross selling, generating sales of the company’s accounts. Long term relationship stats with accounts and makes sure that the products reach the customers on time and in an orderly fashion.
In this dynamic and ever changing fast pacing world, people are viewing marketing in different angles. Digital Marketing has come to the forefront and traditional marketing has taken a backseat. Hence, if you want to pursue the former, a good course on such and a good curriculum will help you achieve the necessary. And if one wants to build a successful career out of Digital Marketing, one must not only know the hooks and crooks of business but also the latest advancements and updates in the fields of internet tools and technology.