Every day we are surrounded by a profound amount of content. Whether it be on Google, Instagram, Facebook, emails, or any website we visit. The content ranges from entertainment and fashion to science and politics. And whether we realize it or not but the content we come across or engage in influences our decisions. Hence the various companies and brands in the market put in a great deal of effort to produce good content. Many companies develop extensive strategies to create content that would attract customers. This is where content writing comes into play. In this fast-paced world, where everyone is competitive, it is not possible for many businesses to continually produce original content on daily basis. This is where content curators are brought into the picture. The first one needs to look at the term curation.
To curate, something is to select, organize, and present (art, videos, pictures, or information).In literal terms, content curation means gathering already existing information or content and adding value to it for the audience. The information is carefully selected with the aim that it should interest the viewer and be useful to them. One needs to understand the difference between content curation and content writing. Later is a process wherein the writer has to produce original work. He/she gathers ideas, writes, and edits the work himself/herself. While the former is presenting already existing information for the use of the reader or viewer. The role of a content curator is similar to that of any other curator such as that of an art curator or a DJ. In both cases, curators choose art and songs respectively that would please the audience. A content curator needs to keep in mind various aspects while curating such as the target audience, the contemporary trend of the market, and also carefully curate the content.
With the increase in no. of users on social platform means more responsibility for that we need to understand and learn social media marketing .Content curation has become a recent trend. People don’t realize but they have directly or indirectly curated content. For instance when one reposts certain content on platforms like Facebook or Instagram thinking that the followers would like it. Or when articles are shared. Digital marketing agencies are one of the most prominent places that practice content curation. Social media is the new marketing platform. And content curation takes place mostly on social media. We all can agree on how much affected we are by social media. It influences our preferences, lifestyle, and even thinking. A marketer finds interesting and trending content online and shares the best video, pictures, or news on a company’s social networks. This is how social media content curation works. There are several types of content curation. It can be aggregation, distillation, elevation, or chronological.
Content curation is beneficial in many ways!
It saves time. In this fast-paced world creating original content takes a lot of time and energy. One cannot afford to lose customers and hence sharing content to keep the customers attracted is necessary. Incorporating content curation into marketing strategies is a great way to cut down on the time without compromising customer engagement.
When companies post their exclusive content sometimes they can be seen as disengaged or out of touch. Posting other creator’s content along with their own point of view can help them engage more audiences and also improve the brand value.
It helps in establishing trust and credibility.
People generally look up to things when they are recommended and crave information from reliable sources. Providing them with information from various sources helps in increasing credibility. It also helps to back up the claims one is trying to make.
One of the most important benefits is that it helps keep up with the fast-changing demands of the world.
Now one must ask is content curation legal?
Well, it depends, but one mustn’t mistake it for plagiarism or copyright. One when curating content needs to be careful and keep it legal. Always adding links and quotes of the original source is one way. Mentioning the author of the work that one is sharing is for giving credit to the person. The author has worked hard for creating that piece of work and hence deserves recognition.
Content curation isn’t just about copy, pasting it is more than that. One needs to keep in mind while curating to add value to it. In simpler words, it means incorporating your views or thoughts into the already existing content.
Curating content has become comparatively easier. Several websites have emerged that help in the process. Content curation has emerged as a savior for various companies and brands. Even though it is beneficial in many ways but one needs to be careful while using it. So, That’s we need to learn from the best social media marketing course to know how to implement without messing it up.