When we look at 2019, one of the most in demand jobs were content creation and curation, martech analytics, and strategies towards social media. Towards the end of 2019 till present day and for the next coming up years, the big giant is digital marketing. The digital economy is rooted deeply in almost every corner of our lives, and hence, makes it one of the most sought-after jobs in recent times. According to reliable sources, almost 93% of online activity begins with a search engine and ensures the use of Search Engine Optimisation as a high-level marketing expert strategy whereas almost 80% of Americans make an online purchase at least once every month. The key to all this? Digital Marketing, hands down!
According to McKinley, very soon, over half of all marketing hires will be digital specialists, with content and digital advertising as their forte!
Another interesting report by Smart Insights show that digital marketers were the most hired people by companies in 2015!
Digital marketing has gained value over traditional marketing due to their global reach nature, their cost-effective nature and time saving strategies. Unlike the traditional ways of marketing, digital marketers cater and are structured to work through online portals like search engines, social media platforms, websites, blogs, emails, etc, exactly where their potential customers spend most of their time in. They strictly believe in being where their customers are! Advertising costs are reduced by almost 65% when it comes to digital marketing as expenses on billboards, magazines, neon sign ads are all prevented. This is a huge plus point for small businesses as they can use the saved money for better purposes. The time spent by traditional marketing over door to door service is saved by digital marketers over online service providing. The return on investments is also higher in digital marketing as they reach the target audience over a global level and the conversion rate is also higher. Hence, there is no doubt why companies today would want to invest on digital marketers.
Few of the most sought-after digital marketing jobs are as follows-
- Search Engine Optimisation
- Search Engine Marketing
- AI (Interactive technology)
- Marketing Automation
- Content Marketing, Management and Curation’
- Business/ Marketing Analyst
- Mobile Marketing
- Web development
- E-commerce
Individuals with the correct set of skills can also negotiate with their employers for better salaries and can even end up getting heavy bonuses on the basis of their work! Earlier only small businesses used to invest on digital marketing. Now, companies around the world, both big and small, are looking for digital marketers as they realise that in today’s world, the requirement for digital marketing and social media management have become a necessity.
One of the most crucial details is the versatility of digital marketing. Digital Marketers have a very versatile, job profile, which presents them with new tasks and challenges continuously. They can work in different fields, without their employment scope getting diminished.
Hence, keeping everything in mind, there is a huge mass of opportunities available for digital marketing professionals. However, one must not forget, that they must not be mediocre but excellent in whichever field they wish to work on. As the world is getting more and more digitised, employers and companies are gradually looking for more and more digital marketers to pace up their businesses to higher more profound levels.