In today’s everyday rapidly changing world, the definitions of marketing have undergone major changes. Business owners, employers and marketers no longer believe in spending money on door to door advertising and traditional marketing and have shifted to digital marketing where they promote their brands online through search engines, social media platforms, email marketing and e-commerce websites due to its cost effective, time saving and global reach nature.
However, there is still quite a number of the population who stills believes in the rigid methods of traditional marketing due to their old beliefs of not trusting online websites and transactions. Hence, in order to break this stigma, we will now provide you a comparative study between traditional marketing and digital marketing revealing their differences.
APPROACH TO MARKETING
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- Traditional Marketing: Person to person relationship, more personal when it comes to promotion of products
- Digital Marketing: No physical presence, everything happens online, hence digital presence; reaches a large number of target audience
TARGET AUDIENCE
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- Traditional Marketing: Reaches out to the local and nearby consumers, small audience cover
- Digital Marketing: Reaches out to a global audience, targeting as necessary
DOCUMENTATION
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- Traditional Marketing: Provide hard copies, pamphlets and brochures of the product, increasing the expenses
- Digital Marketing: Provides soft copies which can be downloaded and kept for future references; huge expense saving and provides paper free documentation, ending up being eco-friendly.
MARKETING AND ADVERTISING COSTS
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- Traditional Marketing: Costly, expenses include printing posters, billboards, and advertisements that cost a fortune to the company
- Digital Marketing: Very cost effective in nature- the company saves most of its expenses due to its digital nature; expense much less when compared to traditional methods.
RETURN ON INVESTMENT
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- Traditional Marketing: The ROI is very low
- Digital Marketing: The ROI is way higher when it comes to digital marketing.
FOCUS
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- Traditional Marketing: The focus is only on business profit maximization
- Digital Marketing:The main focus is on both business profit maximization as well as user satisfaction.
In the marketing world filled with big competitors, it is always wise to choose an option that provides your better returns with a good number of advantages. Through Digital Marketing, you can empower your advertising plans more cost effectively, can continuously engage with customer feedbacks and can reach a wider audience. Comparing traditional marketing to digital marketing, it can clearly be seen that the odds are in favour of the latter.