Over the years, digital marketing as an industry has grown by leaps and bounds in India. As more companies go digital, it’s not long before digital marketing concepts go mainstream. Digital marketing opens new avenues for both buyers and sellers. While sellers get more platforms and opportunities to sell their products, buyers benefit from online discounts and the wide range of options available.
Digital marketing in India
India is not hailed as the next digital capital of Asia for no reason. The number of Internet users in the country is increasing at a rapid pace. It is expected that around 512 million people will have access to the Internet by 2022, which is almost two times the number of users in 2017. As more people start using the Internet, opportunities in the field of digital marketing will increase. As their target audience get more tech savvy and start demanding innovative services, businesses will adopt best digital marketing practices to improve their customer experience
The Indian government’s Digital India initiative that focuses on making the country a knowledge economy and digitally powered society has encouraged many businesses to go digital. Thanks to the initiative, people no longer have to stand in long queues for paying bills and documentation. As a part of this initiative, the government has launched various projects. Not just big towns, but even small villages are getting digitized.
Digital marketing has a high engagement rate and is more affordable than many other marketing platforms. Thanks to digital marketing, a new world of opportunities awaits marketers. The time is not far when every business will consider having a digital footprint a necessity, not a matter of choice.
The road ahead
In the future, digital marketing will impact almost every aspect of our lives. Many businesses are already using bots to improve their customer experience. As technology improves, these bots will become more intelligent. Equipped with advanced algorithms, these bots will work round the clock to resolve customer complaints and provide them any other help that they may need in making informed decisions.
As their customers get more demanding, marketers will have to come up with innovative ways to engage them. Businesses will focus on creating riveting stories around their brands that will not only help them sell their products and services but also strike a chord with their target audience.
As the number of mobile users increase, marketers will realize the importance of coming up with mobile optimized websites. Marketers will start using video content extensively to spike interest and create buzz surrounding their brand.
To sum it up, India is ready for the next stage of the digital marketing revolution. In this phase, content creators and marketers will come together to create more meaningful and impactful content, helping their target audience take informed decisions.