Today’s generation always wonders whether new career options like that of Search Engine Optimization are a good path or not. The most daunting and exciting news is that there is no single one-way track path to a well-defined SEO career. SEO is a perfect choice for those who are keen on learning about the ever-growing Internet and Digital Marketing.
A relatively young career, almost two decades (18 years), Forbes has confirmed and declared that SEO is positioned to reach a net worth of $80 billion by 2020.
Hence, to focus more on the career options when it comes to SEO, we bring to you 5 promising career paths of Search Engine Optimization –
- JOINING THE ENGINE/VENDOR SIDE
Most search engines work towards and benefit marketers and therefore, there is great worth in the employment of SEO professionals within their ranks. Joining Google or a large digital brand might seem a very long and tiresome path but it will end in promising results.
- INDUSTRY NICHE ROLE
With a net worth of almost $80 billion, this presents a lot of job opportunities for SEOs. Roles like freelancers, search associations, recruitment, business analysts, and SEM (Social Media Marketing) benefit from SEO professionals.
- ANALYST LEVEL
SEOs are driven by their skills of increasing a website’s ranking performance within SERP, increasing conversions such as Click Through Rate (CTR), and enhancing landing page conversion rate optimization (CRO).
For those wanting to advance in their career alongside performing SEO tasks, they can move from the agency side to the client-side and shift accordingly; they may switch companies and work in different industries. This in turn increases your pay scale as your work experience increases and gives you more employee worth to the employers.
- MANAGEMENT
People who learn the art of SEO, often end up getting management work from their employers- managing more SEO junior professionals under them. This can help to present new opportunities as well as an increase in pay earnings. Taking up this opportunity depends on the individual on whether they see themselves as a team leader or a team member.
The only thing to remember is that technical SEO will take less of your time and most of your time will be filled with Human Resource meetings, and board planning sessions. If this sounds exciting and promising to an individual, they can go ahead with this career option.
- MOVING INTO FRESH CHANNELS AND OPPORTUNITIES
Search Engine Optimization includes right from schema markup to keyword research and social media marketing, making it a broad-based label. It also imbricates with content marketing and PPC. Hence, for succeeding in SEO in 2020, one needs to follow an OMNI-CHANNEL APPROACH. There are lots of opportunities for you to specialize in- Touch Device Marketing, YouTube Marketing, Data-Driven Analytics, or full-time AdWords or PPC.
There are lots of options to choose from when it comes to SEO. Choose the one you are comfortable with, appeals to you, and has a significantly growing demand in the market!