For Every Successful Business, Content Creation Is The First Step And Second And Yet The Most Important One Is The Recognition Of The Content. Content, Whether It Be Textual, Graphics Or Visual, Helps A Company To Bring The Business To Its Audience. This Is Why Professionals Need To Start Engaging Their Content With Their Target Audience On Different Platforms And Multiple Channels. Hence It Can Be Argued That Publishing Quality Content That Is Easily Accessible To Your Target Frequents Is The Path To Become An Influencer On Any Platform.
“Eight Out Of Every Ten Consumers Have Purchased Something After Having Seen It As A Recommendation By An Influencer”
What Is Linkedin Pulse?
Linkedin Pulse, The Company’s News Aggregator Platform, Presents You Articles Posted By Other Members Based On Your Topic Of Relevance. In Its Foundation Days, Linkedin Only Allowed Industry Influencers Like Peter Guber And Richard Branson To Post Article But Later In 2014, It Opened Its Interface To All The Members Of Linkedin, Making It One Of The Most Important Content Sharing Platforms On The Internet. Until 2017, Linkedin Pulse Was A Completely Separate Platform But After 2017, It Was Introduced In Linkedin Itself. The Reason Behind This Move Was Article Promotion, Better Global Reach Access And For Driving Traffic To The Website.
How To Post On Linkedin Pulse
Two Kinds Of Content Can Be Posted On Linkedin Pulse-
- Quick Post– Status Update Or A Short Post
- Article (Formerly Known As Linkedin Pulse Article)- For In-Depth Information
Each Of Them Has Different Approaches, And Hence According To Your Need, You Can Select The Right Medium For Yourself.
Posting A Quick Post
- Log In To Linkedin
- Click On ‘Start A Post’(Top Of The Homepage)
- Select Your Post Visibility (Public, Connections, Or Group)
- Content- Type The Required Text, Include Links, Media Files And Hashtags. Hashtags Help Your Content To Show It To The Right Audience And To Get The Right Type Of Interaction.
- Appealing And Attractive Headlines Also Help In Getting The Required Attention From Your Target Audience.
- Authorising Comments Allow Readers To Comment On Your Post. This Is A Great Way Of Increasing Your Audience Reach.
- This Is Used To Post Short Messages, Status Updates And To Share Links. This Method Is Usual Used To Drive Traffic Back To The Website
Posting Linkedin Pulse Articles
- Log In To Linkedin
- Click On ‘Write An Article’ (Homepage)
- The ‘Publishing Menu’ Can Be Used To Save Articles As Drafts, To Scroll Between Past And Current Posts.
- The Formatting Options Right To The Publishing Menu Helps You To Format The Content Of The Article
- Adding Captivating Headlines Helps In Driving The Traffic To Your Profile, Increasing Your Overall Reach
- Best Practices Of Content Writing- Splitting Content, Using Bullets, Using Paragraphs, Etc
- This Method Is Used To Increase General Readership And To Build An Influencer Status.
- The More Your Followers Like, Share And Comment, The More Readership Traffic Will Be Available And The More ‘Trending’ Will Be Your Post On Linkedin.
Following Relevant Content On Linkedin Pulse
- Content Created By Your Connections Automatically Appear On Your Linkedin Profile
- Follow Influencers Sharing Similar Content Like Yours Or Content That Interests You.
- Access The Curated Links For The Day’s Trending Topics.
- Follow Hashtags You Are Interested In So That It Appears On Your Profile.
- Finally, You Can Click On ’Discover More’ To Follow Relevant Pages, Members And Join Groups
Why You Should Use Linkedin Pulse
“Linkedin Currently Has Over 670 Million Members With 172,800 New Users Joining In Every Day.”
With Around 303 Million Active Users A Month, Linkedin Has 40% Of Its Users Visit The Platform Every Day.
Linkedin, Over Time Has Grown Up To Be One Of The Most Important And Most Popular Networking Sites For Working Professionals.
Hence, It Is The Best Way To Post Your Content And Prove Yourself To Professionals And Build Awareness In The Meantime. Companies All Over The World Recruit And Hire Employees, Acquire Customers, Services From Linkedin. From Selling A Product To Hiring Employees To Acquiring Clients, Linkedin Is Hands Down The Perfect Platform.
Building An Audience
- Stick To Specifics
Rather Than Posting General Content On Linkedin, Writing Specific Genre Content, Domain Specific Contents With Value Get You More Readership Than The Former.
- Using Appealing Headlines
Similar To Keywords And Content On Search Engines, Users On Linkedin Read Contents Depending On How Catchy, Attractive And Relevant The Headline Of Your Article Is.
- Using Keywords Ans Search Engine Optimization Rules
Using Keywords That Are Frequently Used On Linkedin Creates An Algorithm, Making Your Article Available To More Linkedin Members, Engaging The Traffic To Your Own Business Profile.
- Posting Frequently
Users Want To Follow Profiles Which Post Content Regularly. Hence Posting Good Content Regularly Increases Your Base Reach And Creates More Awareness About You And Your Brand. Try And Post Around The Same Day And Time For Maximum Traction Results. Always Remember, It Is Not Quantity That Matters- Its Quality.
- Cross Promote
Cross Promoting Your Linkedin Pulse Articles On Other Social Media Platforms Like Facebook And Twitter Helps You To Increase Followers And Drive More Traffic To Your Profile.
Whether You Are A Freelancer, Or A Student, Or An Influencer Or An Established Businessman, Linkedin Pulse Is The Place For Everyone- A Massive Platform For Growth, Opportunities And Recognition. So Do Not Waste Much Time, And Get Started With Linkedin Pulse!